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David Pare's avatar

I support the "market survey" (sales) approach you are using. Sales numbers don't lie - and I like that you included "going off patent" and "new indications" effects on sales to show us the limitations of the approach too. This adds credibility. Almost as if you've done this before (or sat through them) a hundred times in corporate presentations - or something.

Region-wide sales numbers are equivalent to doing a near-real-time survey of all the doctors in the region. Its much more powerful than the observations of a single individual.

Lastly - I vote to keep the pineapple. I like it. Its very sales-and-marketing. :)

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Mike Donio's avatar

Great work. Can’t say I’m surprised. There’s always a bigger plan at play and clearly they’ve anticipated these things.

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