How Big Pharma CALCULATES a Patient's NET VALUE
It's not about your health!
(Someone forwarded me this clip on Telegram - please let me know where to get the full story so he can be heard)
This clip is hard to watch. The patient developed Myocarditis after vaccination, but it took him ONE YEAR to get a proper diagnosis, and £27,000 finally get it diagnosed.
When he mentioned £27,000, I suddenly remembered something I learnt from Pharma when I switched from Sales to Marketing. They taught me how to calculate the Net Value of a Patient.
For every medication we sell in Pharma, we know the NET VALUE of the Patient from the moment the patient decides to take the drug. So, what is NET VALUE?
NET Value = Price of Drug X Compliance Rate X Duration of Treatment
The Price of Drugs is self-explanatory
Compliance rate means, what's the % the patient will adhere to taking the medication. For example, if it is a Once-A-Day medicine, sometimes patients miss taking them because they forget. Sometimes, it's because they do not have enough money to get the drug for some time. But, if they get it all the time, according to indication, i.e. Once a day, the compliance rate would be 100%.
But in real life, this is never the case.
Duration of Treatment means how long they need to take the drug. For example, some medications, like antibiotics, take for 5 or 7 days.
Some are permanent, for chronic diseases, like diabetic drugs, hypertension, anti-cholesterol, etc.
We do extensive research to determine the Duration of Treatment, even for "permanent drugs". The reason is that no one takes a drug forever. They may stop taking because of death, or they stop taking after some time when they get educated and find out that the drug is harmful (this happens a lot for Statins because over a long period, the side effects show up, and they realize its more harmful than good)
Anyway, let's go with an example.
Assuming a patient decides to take an Antiviral drug, let's say a Hepatitis B antiviral drug Baraclude, which costs around $20 per pill and assumes that they take it for four years, with a compliance rate of 80%.
The NET VALUE of the patient is, therefore
20 dollars per day x 80% compliance rate x 4 years which equates to $23,360.
That is the "Net Value" of the Patient from a Pharma's point of view.
This is why Big Pharma spends a lot to "start" someone off the medication. It's not merely a one-time cost costs for the medication.
Some drugs are designed to be taken forever, like the Hepatitis B drug Baraclude. You can't stop taking the medicine if you read the Package Insert correctly!
Once you check-in, you can never check out, just like Hotel California!
The reason is that they designed the drug so that the Viral Load goes down when you start taking it, which is desired. But the moment you stop it, the viral load goes higher than before you started it because the virus adapts and replicates even more.
Am I saying that it is a harmful drug? Not really; Hepatitis B leads to liver cancer, and if you can afford the medication for the rest of your life, there's a lower chance of getting liver cancer. But there are also many other ways to prevent liver cancer, but it is not something your doc will tell you because it is not in "medical literature, " funded by Big Pharma.
I try to tell people to research before taking any drugs. It pisses Big Pharma off because every cost them 20-30K in overall sales (net value)
Some drugs have even higher Patient Net Value, for example, the autoimmune drug - Humira, which costs over $2,000 per jab and is to be taken every two weeks... the drug's NET value per patient is off the charts ... like 200K-300k average per patient.
That's the best-selling drug before the mRNA Vaccines, bringing in 19.2 Billion in 2019!